Monday, December 23, 2019

Effects Of Drunk Driving Goes Further Than The Accident

Effects of Drunk Driving: Goes further than the Accident June 14th, 2008, I remember it like it was yesterday, the day our family eagerly waited for all year long, it was the day of our family reunion. We were all to meet in Grand Lake, Colorado, and pick our camping spots for a weekend of fun and games with the family. As the evening approached us most of the family had already arrived, except for my brother-in-law Joaquin and his family, not thinking much about it (since we knew there was a chance his family would not make it that night) we carried on with our night. We later received a text message saying that Joaquin had to work late and he and his family would not make it until the next morning. Approximately 3 a.m. my husband’s phone rang I answered, it was a man on the line he quickly asked â€Å"Are you Joaquin’s sister?† I kind of laughed and replied â€Å"Well it depends† and he said â€Å"Ma’am, I am looking for the family of Joaquin Cam acho† at that point I realized that he was serious. He said, â€Å"I am a Weld County sheriff and I need to speak with you, do you have a moment?† I immediately responded â€Å"Yes!† â€Å"What is going on?† he said â€Å"Ma’am, I am sorry to inform you but your brother Joaquin was in a serious car accident† I paused for a minute in shock, I looked around and all of my family laughing and joking around the huge campfire, I didn’t want to assume the worst so I calmly responded â€Å"How serious?† he said â€Å"Ma’am, are you able to meet withShow MoreRelatedPersuasive Essay On Drink And Drive870 Words   |  4 PagesDrink and Drive Have you ever watch people on the road, driving side to side that you can assume that the driver is drunk? Alcohol is a substance that reduces the function of the brain, impairing thinking, reasoning and muscle coordination. All these abilities are essential to operating a vehicle safely (reference 3). Millions of people in worldwide, do drink after drive. Most of them say or might say â€Å"Nothing happened, I got home safely, and nobody got hurt?† Just because you made it home safelyRead MoreDrinking And Driving1335 Words   |  6 Pages Drink and Driving is and Ongoing Problem Erica Esposito Kean University Abstract This paper explores the research and find results on how drinking and driving has become a big problem in the United States. Drinking and driving effects a person’s ability to operate a vehicle and therefore drunk drivers need to be educated on the repercussions with drinking and driving. Every day drunk drivers are arrested, either for traffic violations, reckless driving, and random stops on theRead MoreMissouri V. Mcneely ( 2013 )1609 Words   |  7 Pagestechnician to take his blood. His blood alcohol level tested far above the legal limit, and he was later charged with driving under the influence. He later argued that the taking of his blood without consent violated his Fourth Amendment rights in which the court agreed. I found this case interesting because we see a lot of drunk driving today and it s an uneasy feeling knowing that drunk drivers could possibly get away with the crime they are committing since it may take a while for an officer to getRead MoreMissouri V. Mcneely ( 2013 )1610 Words   |  7 Pagestechnician to take his blood. His blood alcohol level tested far above the legal limit, and he was later charged with driving under the influence. He later argued that the taking of his blood without consent violated his Fourth Amendment rights in which the court agreed. I found this case interesting because we see a lot of drunk driving today and it s an uneasy feeling knowing that drunk drivers could possibly get away with the crime they are committing since it may take a while for an officer to getRead MoreDriving Down The Road Texting931 Words   |  4 PagesImagine driving down the road texting, not looking at the road unaware of your surroundings. All of a sudden the car is flipping around, once the car has settled you realize that you have hit an oncoming car from swerving in and out of the lanes. The other victim was killed instantly by contact, and you have major injuries from what you can see. Finally, when police arrive on sc ene they ask to question you about the accident, and you tell them you were texting while driving. You are further chargedRead MoreTexting While Driving And Driving1184 Words   |  5 Pagesexploring apps, to texting while driving, people cannot seem to put down their smart-devices. According to the passage Introduction to Cell Phones and Driving: At Issue, the average amount of texts people send daily runs from around 40 – 110 (2015). It may not seem like the highest number, but knowing that more than half of those messages are sent while driving makes the matter of texting a lot worse. At this point in time, there have been laws prohibiting texting and driving as well as talking on the phoneRead MoreThe Smoking Age Should Be Legal Drinking Age1517 Words   |  7 Pagesdeveloping brain to alcohol may have long-lasting effects on intellectual capabilities.† In the journey from being a child and becoming an adult many changes are still going on in your body including â€Å"a formation of new networks in the brain† Underage Drinking: A Major Public Health Challenge. Revealing your body to alcohol could come between essential processing of the brain developing which could turn into â€Å"mild cognitive impairment as well as to further escalation of drinking† Underage Drinking: ARead MoreLegalizing Recreational Pot1507 Words   |  7 PagesEnglish 1B 16 February 2016 Legalizing Recreational Pot Heavy marijuana smokers are at risk for some of the same health effects as cigarette smokers, like bronchitis and other respiratory illnesses. Marijuana is the most commonly abused illegal drug in the United States and around the world. Those who support its legalization, for medical or for recreational use, fail to recognize that the greatest costs of marijuana are not related to its prohibition; they are the costs resulting from marijuanaRead MoreA Reflection On Substance Abuse Essay1113 Words   |  5 Pagesbelieve there are many underlying problems Native people face today that lead to substance abuse. So, drug use and alcoholism is not the problem in my town, those are more like side effects of something deeper. I would have to agree most with the symbolic interactionist perspective as far as the labeling theory goes. There are also many images in the media that depict the use of drugs and alcohol to make it seem like even though it is bad, it is sometimes okay. These imag es sparked my own curiosityRead MoreUnderage Drinking Annotated Bib.3325 Words   |  14 Pagesbeing taught responsible drinking habits. In this article there are many statistics dealing with drinking at a college level over a long span of time. Engs research has shown that in other cultures where drinking is brought in to people lives earlier than her in the United States there are fewer drinking related problems. They do not see It as bad, and are taught responsible drinking. This one of the reasons Engs believes the drinking age should be lowered This article relates to my thesis entirely

Sunday, December 15, 2019

Joseph Schumpeter Free Essays

Initiative An individual or group takes the initiative. 2. Organization Resources are brought together in organization to accomplish some objective (or the resources in existing organization are reorganized) 3. We will write a custom essay sample on Joseph Schumpeter or any similar topic only for you Order Now Administration Those who took the initiative to take over the management of the operation 4. Relative Autonomy The initiators assume relative freedom to dispose of and distribute resources. 5. Risk taking The organization’s success or failure is shared by the initiator’s superiors and subordinates. Entrepreneurs are the backbone of our economy. The Philippines is an entrepreneurial country. Small and medium-sized enterprises (SME), including micro-enterprises, account for 99 ppercent of all business establishments and 60 ppercent of the exporting firms in the Philippines. According to the Department of Trade and Industry, SME’s currently employ about 55 ppercent of the Philippine labor force and contribute 30 ppercent to total domestic sales volume. Current problems that Filipino entrepreneurs encounter today in setting up and maintaining their competitiveness in their community are the * inadequate access to technology * financing capital * marketing advice * logistical problems To further emphasize the importance of developing entrepreneurship education, a recent study by the Center for Asia Pacific Studies reveals, â€Å"out of every 100 children enrolled every year, 66 will complete elementary education, 42 will finish high school and only 14 will earn a college degree. † A study by Smart Communications adds,† only 7. 7% of graduates get employed†. This mearns that out of 100 children that goes to school, only one will end up getting a job. The importance of developing an innovative and entrepreneurial culture is a crucial part of the Philippines developed state future. Entrepreneurship directly leads to more business, more job opportunities and better quality of life. Starting and running a business can be a real option for young people, offering an alternative mearns of achieving both financial and personal independence. Supporting youth entrepreneurship can benefit both the Filipino Youth and the economy. It can: 1. create employment opportunities, through self-employment and by providing additional employment opportunities; 2. give young people a sense of meaning and purpose; 3. premote innovation and resilience in young people; and 4. help young people develop life skills. How to cite Joseph Schumpeter, Papers

Saturday, December 7, 2019

Jane Eyre Ap Question free essay sample

Kwist AP English Literature and Composition Quinn April 1, 2013 Jane Eyre: AP Question Essay â€Å"Writers often highlight the values of a culture or a society by using characters who are alienated from that culture or society because of gender, race, or creed. Choose a play or novel in which such a character plays a significant role and show how that characters alienation reveals the surrounding societys assumptions and moral values. † Women who had no claim to wealth or beauty received the harshest of realities in America’s Victorian era. Author Charlotte Bronte – from America’s Victorian era – examines and follows the life of a girl born into these conditions in her gothic novel Jane Eyre (of which the main character’s name matches the title). Jane Eyre’s lack of wealth and beauty fill her life with hardship from the biased and unrealistic standards of her Victorian society. Jane’s plain and normal features – of which do her no good to distinguish her from the typical woman – prevent her from receiving fair and equal treatment to women born with blessed genetics. We will write a custom essay sample on Jane Eyre Ap Question or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, in chapter 3 in which Jane’s cousin John bullies her, and gets her into trouble for defending herself, the house servant Abbot makes a comment to the other servant, noting that â€Å"if she were a nice, pretty child, one might compassionate her forlornness; but one really cannot care for such a little toad as that†, to which the other servant, Bessie, replies with a remark in which she notes that she can easier sympathize with Jane’s cousin Georgiana due to her beauty and grace. Even the older women in this book don’t give Jane the benefit of the doubt because of her appearance. Because Jane does not have any exceptional genetic features, somehow her worth as a person devaluates to a standard in which she cannot even receive sympathy. Furthermore, Jane shows the result of a lifetime of belittlement because of her appearance in chapter 26 when Mr. Rochester – the master of the manor she works as a governess – attempts to give her jewelry, squirming â€Å"Don’t address me as if I were a beauty; I am your plain, Quakerish governess†; even after he rebuttles that Jane â€Å"(is) a beauty in my eyes†, she ‘corrects’ him in saying, â€Å"Puny and insignificant, you mean†. Jane has gotten used to cruelty and biased behavior towards her average looks, and develops a miserable self-esteem that believes the only possible way to describe her exterior is â€Å"plain†. This self-esteem prevents her from even beginning to recognize that anyone could appreciate her or find her beautiful in any manner. The society’s typical reactions and judgments shaped Jane’s self-esteem, and prevented her from receiving equal treatment as that of a beautiful woman. Beyond the social values associated with appearance, Charlotte Bronte also points out the social ideals related to the importance of wealth. Jane seeks advice and comfort from Bessie in chapter 2, only for Bessie to tell Jane, â€Å"You ought to be aware, Miss, that you are under obligations to Mrs. Reed: she keeps you: if she were to turn you off, you would have to go to the poor-house† (Mrs. Reed, Jane’s aunt, constantly treats Jane crudely and unfairly). Bessie, in other words, tells Jane that she must put up with Mrs. Reed’s punishments and cruelties because her fiscal situation provides no alternative. Bessie shows no sympathy or remorse in her advice, as her worlds bluntly put the situation of context of how it â€Å"just is†. If one has no wealth, they become subject to whatever treatment comes to them and should expect nothing – especially nothing rightful. Later in the novel – chapter 17, exactly – Blanche Ingram, a possible marital interest for Mr. Rochester and a woman from a rich family, makes a comment of governesses in Jane’s presence (remember that Jane herself holds this title of governess), remaking, You should hear mama on the chapter of governesses: Mary and I have had, I should think, a dozen at least in our day; half of them detestable and the rest ridiculous, and all incubi – were they not, mama? In this time, governesses hold a reputation (of much truth, in most cases) for lacking monetary value, and in turn social value. Blanche’s comment on the stories her mother told of governesses, in which the governess never receives any sort of praise, but rather always receives criticism and described as some derogatory term (see detestable, ridiculous, and incubi) displays a realistic portrayal of the majority of the society’s views on governesses and poor women – especially when taken into context that Blanche said this without remorse or secrecy when she fully knew that a governess sat in the room. Following Jane throughout the novel, her lack of wealth immediately gives her a rotten reputation simply because of the stereotypes of the society. Throughout Jane Eyre, Charlotte Bronte gives ample evidence and examples of the Victorian era society’s views on the necessity of wealth and beauty in order to gain fame. Jane struggles throughout her life to overcome these adversities, as she comes into life with neither wealth nor beauty.

Saturday, November 30, 2019

The Subway Franchise Essay Example For Students

The Subway Franchise Essay The Subway FranchiseThe Subway story started in 1965 in Bridgeport, Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend, nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck, DeLuca opened Petes Super Submarine on August 28, 1965. One year later, he opened his second shop so customers would see him expanding and believe that he was successful. In an effort to increase visibility to customers, he shortened the name to Subway and introduced the bright yellow logo. The first Subway franchise opened in Wallingford, Connecticut in 1974. The initial franchise fee is $10,000 for a moderate cost store. By the time you add in the $7,500 leasehold improvements, the $2.500 equipment lease security deposit, the $3,000 operating inventory, and the other costs the total investment for a moderatecost store is roughly $104,500. There is an 8% weekly royalty fee and a 2.5% weekly advertising fee. We will write a custom essay on The Subway Franchise specifically for you for only $16.38 $13.9/page Order now The franchisee is responsible for the franchise fee, and the leasehold improvements. They also have to lease or purchase equipment, hire the employees, and do the daily operation of the store. The franchisee also has to pay the weekly advertising and royalty fees. The company provides access to proven formulas ; operational systems site evaluation. The company also provides training at headquarters in Connecticut. They give the franchisee an operations manual and provide a representative on site during opening. The company will periodically evaluate the store. They also provide marketing and advertising support. The company helps design the store and tells you what equipment you need. 94% of all franchise owners consider their Subway successful. In 1965 there was one Subway open. In 1990 there were 5,144 and in 1997 there are 13,030. 11,201 of these stores are in the U.S. and 1,203 are in Canada. There are Subway stores in over 50 countries around the world including Australia, England, Costa Rica, Japan, and South Korea. The secret behind each foot long submarine is the bread, freshly baked on the premises daily. Sub way is the first sandwich chain to bake their bread on the premises. In 1990 Subways sales exceeded 1 billion dollars and in 1997 they are expected to exceed 3 billion. Subway has some shops in many untraditional places such as convenience stores, stadiums, hospitals, airports, and truck stops. Subway has been named the #1 franchise for ten years in a row by Entrepreneur magazine.

Tuesday, November 26, 2019

The Hudson River and PCB Pollution essays

The Hudson River and PCB Pollution essays The Hudson River and PCB Pollution The Hudson River is a body of water that stretches for 315 miles from the Adirondack Mountains to the Battery in Manhattan, reaching its deepest point of 216 feet in the Highlands near Constitution Island and West Point and reaches its widest point of 3 miles across at Havestraw. This river is one of the most beautiful and scenic of the Tri-State area. Unfortunately, it happens to be New Yorks most polluted river. The river has been influenced upon since the early 1600s, when Englishman Henry Hudson commanded the Dutch ship Half Moon on an exploration of the river, certain that he had discovered a trade route to China. It soon dawned that this was no Atlantic-to-Pacific passage but an Edenlike place of awesome potential-a river valley teeming with prospect and spirit that was worth fighting for. In the centuries that followed, the fight for the river and its commerce never stopped, and still continues to the present. Then during the Industrial Revolution, with the advent of hu lking manufacturing plants on the riverbanks, everything changed. The river became a sewer, cut off from the people around it by the electrification of the railroads. The 1825 completion of the Erie Canal instantly opened trade to the Midwest by linking Troy to Buffalo and established the Hudson River as the major commerce channel for New York City. Tycoons transformed the landscape in New York and across the country with the railroad, and the Hudson River valley became a hotbed for iron mining, limestone quarrying and clear-cutting. Toward the 19th century, when dynamite blasting was reducing the face of the Palisades to rubble, conservationists became alarmed that something was being lost to progress. In 1900, New York and New Jersey established the Palisades Interstate Park Commission to preserve the cliffs from further quarrying. Although conservation efforts continued into the 20th century, t...

Friday, November 22, 2019

Canadian Museum of Nature Web Analysis Essay Example for Free

Canadian Museum of Nature Web Analysis Essay The Canadian Museum of Nature’s website is an average piece of work that gathers audience from both English and French speaking individuals. The museum’s Web presence is elegant and simple to use, clearly separating the English segment from the French segment to allow easier navigation throughout the site, which, considering the size and diversity of the system it represents, makes you wonder how the designers and creators managed to pull it off in such a simple way. Rhetorical Design The Canadian Museum of Nature’s website is intended to promote the museum’s products and services on offer at the museum among English speaking and French speaking tourists. Almost anyone visiting this website is most likely looking for information about a certain service or item relating to natural history and tourism, so it is safe to state that the primary audience for this website are nature lovers and tourists wishing to visit Canada or local Canadians looking for a place just to have a good time enjoying the marvels of nature. However, there is something for everyone in this website. Even for those who don’t intend to visit the museum but want to win something, there’s a photo contest section on the home page that might serve to draw more traffic to the site. This enhances the possibility of attracting more members to join in the course of the museum. The website also has links that connect to 5 of their other websites, basically to diversify and exert their web and market presence in the field of nature. The context of the website explores the versatility of the Canadian Museum of Nature’s Internal organization and products and services offered by the museum. Information on the home page is divided into eleven primary categories: Calendar of activities, visitor information, teacher zone, about the museum, renewal, exhibitions, polar year, collections, research, library and products & services. The site also has quick links on shopping, becoming a member, donating to the cause, staff, press room and there is also a link for visitors to post comments and questions to the staff. All these information is carefully and strategically placed on the page to allow for easy navigation and still leaves a lot of space on the site. Congested sites tend to be an eye sore to the readers, but as for this one, no one has to worry about having to go through dozens of information to get to what you’re looking for. Interface Design The entire website is filled with photos of animals and artifacts of natural history which blends in very well with the overall theme of the website. Each page contains at least three amazing photos that keep the visitor glued to the website, even if just for the photos. Actually, come to think of it, the website contains very little text, it is only the overall design and beautiful photos that keep visitors busy on the site since there’s nothing much to read from the website. The home page contains very clear navigational links on the left hand side of the page to other sections of the website with its interface being simple, consistent and functional. However, due to the limited amount of information on the website, the interface does not provide sufficient feedback and does not have a real time visitor – support staff dialog system. Visitors have to leave a message on the contact us section and wait for an unknown amount of time for a feedback. All pages contain site navigation links. Site Design Text on the website is aligned to the left side of the screen, which is very effective for both the new and ordinary users of the site. The design of the site reflects the basic hierarchical organization of the Canadian Museum of Nature. From the home page, links to other major divisions can be easily accessed from the left hand corner; with each major hyperlink having a page that directs the user to other major sub-divisions; which leads the user to the exact information that can best satisfy the user’s specific need. The information on the pages, although minimal, gives a clear understanding of the basic intention of the site owners. The home page contains links to virtually everything someone would be looking for within the website. On the top right hand corner of the site, there’s an appropriately placed site index which is very helpful in the navigation of the website. The site relies heavily on indexes as it is virtually impossible to find what you looking for without linking to a page that contains the sort of information that will be of help to the visitor. Page Design The web pages in this site are designed for users with 15 inch monitors. Since navigation throughout the site relies heavily on the site index and table of contents, the pages reveal a consistent visual hierarchy. The designers of this site rely on museum’s logo on each page as a header to constantly remind the user that they are still on the site, although the site could use the inclusion of a table on the calendar of activities segment to help the reader cut to the chase and find the exact thing he’s looking for instead of browsing through the links. Typography Only three font types have been used throughout the website, in order to make it neat at professional-like, with Verdana being the outstanding one. Coupled with a white background and text that are aligned to the left side of the page, the pages are full of life and bring out the message in a rather natural and easy way. Editorial Style The text in this site is brief and exact to the point even though it doesn’t cover entirely everything a visitor would most likely want to know about. The site does not use titles or subtitles as it contains functional links that act as titles. Graphics & Multimedia The website is fairly simple and does not contain a lot of graphics – only nature photos, which are significant in building the theme of the site – and absolutely no audio, video, animation or multimedia of any sort and therefore it makes it easy for the pages to load faster, even with slower internet connectivity. Overall Impression To sum it up, the website has a fairly simple design. The fact that only three font types have been used in the entire site makes it easy to read through without straining . It is most likely to attract twice as much attention and traffic since it is written in two languages with clear and large enough text. Also, it appeals to its audience due to the fact that it has incorporated exquisite photos of what’s on offer at the museum and there’s also the constant use of the color green, which is a symbol of nature. The green color is likely to blend in with the visitor’s impression of the museum. What I liked most about this website is its simple yet comprehensive design and the fact that it is written for a much more broader audience i. e. the English and French. However, the website is too shallow and doesn’t have enough information for visitors. This makes new visitors to the site dig deeper than the site in order to find information that’s featured in the website. On a general point of view, the website can be rated â€Å"Average†. Canadian Museum of Nature Web Analysis. (2017, Mar 15).

Wednesday, November 20, 2019

A Code of Ethics for Corporate Code of Ethics Essay

A Code of Ethics for Corporate Code of Ethics - Essay Example In fact, responsibility and respect toward those in need of help may simply disappear if people disregard universal codes of conduct and are driven by personal prejudices. Nevertheless, caring for and participating with people of different tastes and identities would jump-start an upward trend of a company’s reputation. There are several reasons why it works. First, genuinely human intentions coming from a company make people more devoted to it. Second, consumerism is driven by people’s choices. Third, being ethical complements universal tendency for goodness, though it makes companies grow rich. In accordance to my workplace dilemma, it was essential for me to take the right part in the situation. Racial profiling is impossible when talking about code of ethics in medicine. Otherwise, the universal codes of ethics among paramedics would fail to be true. Egocentricity and biases are those drives which influenced the law enforcement and my partner. As I see, sociocentric thought fulfilled their narrow-minded vision of the situation (Paul & Elder, 2006). It appeared for them to be of rationality not to take care of the man bleeding from his neck. However, I disregarded this viewpoint, even though it was predominant at that time, and refused such a self-serving perspective going apart from ethnical minorities. As a result, it was a good a chance to improve, since the man had positive consequences after we provided him with a medical care.

Tuesday, November 19, 2019

Evacuation Procuedures & Strategies in Buildings Dissertation

Evacuation Procuedures & Strategies in Buildings - Dissertation Example As the sky scrapers rose to majestic heights, so did the threats to their occupants. Evacuation procedures have constantly been under revision ever since the first evacuation plan was devised. Threats in terms of global hazards, accidents and recently terrorism have taken their toll and thousands of people have perished to date due in events such as fires in high rises, buildings collapsing due to earthquakes and terrorism incidents. The study is aimed to bring a deep insight from current evacuation procedure in high rises in light of new global and internal threats emerged in the last decade. Moreover, the study presents a brief overview with challenging issues in evacuation procedures in Burj Al Khalifa and Taipe Tower II. Table of Contents Proposal Methodology 1. INTRODUCTION Need of high rise building 2. LITERATURE REVIEW A. Events that may Lead to Evacuation I. External Threats a) Tsunamis b) Earthquakes c) Floods d) Cyclones and Hurricanes e) Heavy rains in Jeddah II. Internal Threats a) Fire b) Power Failure III. Terrorism and Accidents a) Air plane crash b) Terrorist attacks (bomb blast) B. Means of Alerting the Occupants in case of an Emergency C. General Problems in any Evacuation System I. Training of Floor Wardens II. Distribution of Handouts III. Seminars and Awareness Sessions IV. Evacuation Drills D. Severity of threat to High Rises 3. CHALLENGES IN EVACUATION A. Evacuation plan depends on the nature of the disaster I. Total Evacuation II. Select Evacuation III. Protect in Place B. Real-time evaluation of the problems during evacuation I. Problem sensing II. Identification of regions at high risks III. Calculating/Computing the most optimize evacuation plan in real time 4. AREAS OF CONCERN WHEN DESIGNING A HIGH RISE BUILDING A. Time Constraint B. Complex building architectures 5. AVAILABLE SOLUTIONS A. EVACUATION PROCEDURES AT BRIDGE AT KHALIFA I. Structural details II. Safety Measures Incorporated in the Design and Construction B. EVACUATION PRO CEDURES AT TAIPEI 101 I. Structural details II. Safety Measures Incorporated in the Design and Construction 6. CONCLUSION/DISCUSSION 7. REFERENCES PROPOSAL Tall buildings are being constructed all over the world. Almost all the urban skylines are pierced by sky scrapers reaching out into the heights as a testimony to human development in the fields of civil and mechanical engineering as well as the technological accomplishments that make the implementation of those developments possible. Since the appearance of the first high rise building on the globe in 1890 i.e. The World Building in New York City this structure was 309ft high, the tall buildings have grown taller and now expected to exceed the 1km height milestone. The construction of high rise buildings brought a new trend in the residential as well as office buildings. Now companies and service providers seek offices and work places in distinguished structures that can play a positive role in their marketing and public relatio ns campaigns. A certain part of the residential community, though not the majority, also look forward to having residences in distinguished buildings, preferably tall buildings. A sky scraper of moderate height i.e. 300m to 400m can house around 2500 to 2800 people in the event of an emergency it will never be easy to evacuate all of the occupants safely in time, and to do so will require great planning supported by safety features incorporated into the building’s design during construction. There are many advanced safety

Saturday, November 16, 2019

Cyber Threats Essay Example for Free

Cyber Threats Essay Before we get into the major cyber terrorism threats that we all have to deal with I wanted to first define what cyber terrorism is. According to the U. S. Federal Bureau of Investigation, cyber terrorism is any premeditated, politically motivated attack against information, computer systems, computer programs, and data which results in violence against non-combatant targets by sub-national groups or clandestine agents Unlike an annoying virus or computer attack that results in denial of service, a cyber terrorist attack could lead to physical violence or extreme financial harm. According to the U. S. Commission of Critical Infrastructure Protection, possible cyber terrorism targets include the banking industry, military installations, power plants, air traffic control centers, and water systems. Cyber terrorism is often referred to as electronic terrorism or information war. Based on recent reports and the information presented to congress, America has a long way to go before security threats are adequately addressed. Almost half of 2,131 U. S. ompanies polled had no formal security policies in place, and most relied primarily on user passwords and multiple logons for protection. Only 49% of U. S. companies had plans to raise user awareness of policies and procedures in the next 12 month. Unbelievably only half of 150 companies surveyed by InformationWeek Research one week after the terrorist attacks said that they plan to reassess the security of their facilities in light of those events. We need more people to be doing more creative thinking about compute r security, than those who are trying to attack us. In December, 2000 the Advisory Panel to Assess Domestic Response Capabilities for Terrorism Involving Weapons of Mass Destruction (aka The Gilmore Commission) released their second annual report which stated two possible cyber terrorist scenarios. First, It is easy to envision a coordinated attack by terrorists, using a conventional or small-scale chemical device, with cyber attacks against law enforcement communications, emergency medical facilities, and other systems critical to a response. Second, it is conceivable that terrorists could mount a cyber attack gainst power or water facilities or industrial plants for example, a commercial chemical plant that produces a highly toxic substance to produce casualties in the hundreds of thousands. The report adds that the most likely perpetrators of cyber-attacks on critical infrastructures are terrorists and criminal groups rather than nation-states. Denning, 2003 So, what can be done proactively to prevent cyber terrorism and cyber crime attacks? The first and easiest thing for you to do is harden and secure your systems by establishing secure configurations. Next you can prepare for intrusions by getting ready for detection and response. You also need to make sure you detect intrusions quickly when they do occur. You also need to respond to intrusions quickly to ensure you minimize the damage to your systems. Lastly you need to improve your security to help protect against future attacks. There are thousands of ways to help protect against cyber terrorism threats but I think the following are the simplest and most effective ways to start, Make sure all accounts have passwords and the passwords should be unusual, difficult to guess. Be sure to change the network configuration when defects become known. Constantly check with venders for upgrades and patches that can be installed to help strengthen your defenses. You can also choose to audit systems and check logs to help in detecting and tracing an intruder.

Thursday, November 14, 2019

white fang :: essays research papers

Part I opens as London vividly describes the "wild, the savage, frozen-hearted Northland Wild." Two men, Henry and Bill, struggle to pull the long, narrow coffin of Lord Alfred on a dog sled through the cold, desolate terrain. Dressed in fur and leather, their faces are completely covered in frozen crystals. Making the setting bleaker, the men are being pursued by a pack of hungry wolves. Down to only three cartridges for their guns, the travelers are unable to shoot at the wolves, whose behavior is becoming more brazen. Bill voices concern to Henry about an extra dog at feeding time, who appears out of nowhere and blends in with the six regular sled dogs. The next morning the men find one dog missing, lured away by the wolves. A dog that both men agree is not very smart. As Bill and Henry travel through the frozen, snow covered territory they notice the wolves following a little closer every day. Building fires at night to keep warm and to keep the wolves at bay, the men sense the animals closing in slowly but surely every day and every night. The next morning as Bill is feeding the dogs he notices the wolf (a she-wolf) amidst the sled dogs and is able to land a blow with a club. The following morning the men find another sled dog, Frog, gone. Unlike Fatty, the first dog to disappear, Frog was "no fool dog" and also the "strongest of the bunch." The men eat a very gloomy breakfast, harness the sled and repeat another day across the frozen Northland. After dinner, however, they decide to tie the dogs to stakes with leather straps to prevent another dog from running away to certain death. As they settle down for the evening the dogs become agitated and Bill and Henry look up to see the she-wolf wandering through the camp, eyeing the dogs. She is a decoy for the wolf pack, remarks Henry, luring the sled dogs away as food for the pack. After much discussion, the men decide it would be prudent to use some of the remaining ammunition to take care of the troublesome she-wolf. Left with only three dogs, the men start out the next morning only to meet more catastrophe as the sled overturns on a bad price of trail. Stuck between a tree trunk and a large rock, the men are forced to unleash the dogs to straighten the sled.

Monday, November 11, 2019

Extended commentary of ‘The Convergence of the Twain’ by Thomas Hardy Essay

On the Title: Hardy uses two interesting words: ‘convergence’ and ‘twain’. A convergence is a meeting of two paths, or entities – in this case, a collision! ‘Twain’ is an archaic word for ‘two’, i.e.; both the ‘Titanic’ and the iceberg. Such a title immediately positions the reader to the direction in which the poem will go. Hardy is not, as many elegiac poems of the day were, preparing to mourn the loss of the ship and the lives upon it but rather proceeding to examine the philosophical nature of the collision; perhaps it was fated? The other current use of â€Å"twain† was in the pseudonym â€Å"Mark Twain,† made famous by the publication – initially in England – of â€Å"The Adventures of Huckleberry Finn† in 1886. Clems adopted the nom de plume to suggest â€Å"uncomfortable waters† or â€Å"tight navigation,† since two fathoms (â€Å"twain,† the sounding of a Mississippi deck-hand measuring the depth beneath the keel) would be dangerous for a steamboat. Background Information: The ocean liner ‘RMS Titanic’ famously sank, at two o’clock in the morning, upon the 15th April 1912. The disaster claimed 1,502 lives. Hardy was asked to write a poem to be read at a charity concert to raise funds in aid of the tragedy disaster fund. It was first published as part of the souvenir program for that event. Overall Structure: Hardy writes eleven regular triplet stanzas, with an AAA rhyme scheme throughout. The use of triplets allows for a more thorough exploration of ideas in each stanza; unified by the use of the rhyme scheme. Perhaps he also does this to create the effect of inevitability, for the rhymed words form their own â€Å"paths coincident† that lead to a preset conclusion – the reader knows, that is, with which sound each stanza will end after he or she has only read the first line of that stanza. However, that knowledge only appears are having read the first few stanzas or so, echoing the idea that knowledge of those coincident paths of which the poem speaks is not always immediately discernible. Themes: The Vanity of Man, The Relationship between Man and Nature, Fate, Classical Entities. Difficult Language Notes: â€Å"The Immanent Will† – a force of fate. â€Å"Salamandrine† – associated with the salamander (a mythical creature) The poem runs in straight sets but I wish to divide in two for ease of analysis. ‘Part I’ exists from Stanzas I to VI, whilst ‘Part II’ takes the form of Stanzas VII to XII. Part I Notes: First Stanza Notes: Hardy introduces his poem in medias res – the ship has been sunk and lies silently at the bottom of the ocean. He creates a calm effect over his poem through the consonance of the ‘s’ sounds: â€Å"In a solitude of the sea Deep from human vanity, And the Pride of Life that planned her, stilly couches she.† Particular elements of diction are worthy of note: * â€Å"Deep from human vanity† – this line points to the emerging theme of man’s failed vanity, in creating such a grand object to rule over the natural world, only to have Nature smite it. The phrase â€Å"Pride of Life† accentuates this principle. Note how Hardy uses capital letters to make otherwise simple abstract nouns definitive. Although this is pre-emptive, I will now examine the theme of vaingloriousness (and point out notable pieces of evidence throughout the remainder of the poem) which Hardy presents. He uses irony to evoke the ridiculousness of man’s plans. In stanzas I through to V, he juxtaposes images of the ships opulence, such as its â€Å"mirrors meant / To glass the opulent† and the ship’s â€Å"gilded gear† with images of the â€Å"cold currents†, â€Å"sea-worms† and â€Å"moon-eyed fishes† that now flow, crawl and swim through those former interiors. This creates a tangible image of the human vanity referred to in this first stanza; what people design for greatness ultimately ends up in a place of abasement. * â€Å"Stilly† is a highly unusual adverb. Hardy uses it to create a sense of ‘peace’. This is furthered by â€Å"solitude† and â€Å"couches†. ‘Couches’ suggests restfulness, or an equanimity. S.L.S considers an image of a ‘death bed’ upon the sea floor. Second Stanza Notes: Hardy focuses upon images of death and change in this stanza: â€Å"Steel chambers, late the pyres Of her salamandrine fires Cold currents third, and turn to tidal rhythmic lyres.† The furnaces of the ship, which contained the â€Å"salamandrine fires† of her engines (a form of LIFE), now have â€Å"Cold currents thrid† (note the a contrast in temperature – and consequently, a contrast in living state) running through them. ‘Thrid’ itself is another reference to the title, as an archaic word for ‘two’. Where there was once heat and life driving the engines of the ship, there is now coldness and death. A further juxtaposition within this second stanza is the use of the word â€Å"pyre†, as it connotes funerals and death, while the use of â€Å"salamandrine† insinuates a certain tenacity for life (as salamanders were said to live through fires) that could be associated with the ‘Unsinkable Ship’ idea – there was a theory prior to the sinking, now tragically ironic, that the Titanic was unable to sink. Yet, for all of the tragic (or formerly energetic, given the nature of fire) nature of the ship, Hardy once again returns to ideas of peace and harmony. â€Å"Rhythmic tidal lyres† are reminiscent of the classical entities – such as Apollo’s lyre and his place in Arcadia – and consequently calming images. The distinct iambic meter in this phrase aids the calming lilt of the lines. Hardy presents the Titanic’s corpse in a peaceful light, however chilling and panicked her death. Third and Fourth Stanza Notes: I have above described the idea of vanity. I will pick out key phrases from these stanzas which support this idea – their key point is to achieve the above: * â€Å"mirrors meant to glass the opulent† CONTRASTED TO â€Å"grotesque, slimed, dumb, indifferent† sea worms. Note the cruelty and emphasis on â€Å"indifferent†. * â€Å"Jewels in joy designed† CONTRASTED TO â€Å"lie lightless, all their sparkles bleared and black and blind† Note the use of polysyndeton. * â€Å"gilded gear†. Note alliteration. Fifth and Sixth Stanzas: Thus far Hardy has thoroughly examined the idea of vanity and the sunken ship itself. At stanza VI, Hardy changes his focus to the process by which the ship sank, in reference to Hardy’s ‘question’ formulated in stanza V. V â€Å"Dim moon-eyed fishes near Gaze at the gilded gear And query: ‘What does this vaingloriousness down here? VI Well: while was fashioning This creature of cleaving wing, The Immanent Will that stirs and urges everything† It is obvious that Hardy engineers the explanation of the collision as a response to the â€Å"fishes’† question – although one would initially expect the final line of stanza V to be rhetorical. Before diverging upon the analysis of Hardy’s response, note some key elements of this stanza: * â€Å"moon-eyed† (white and dull) contrasts with the shiny, golden nature of the â€Å"gilded†. This accentuates the differences between the metallic (man-made) ship and the natural world. Also note the alliteration used in this line. Question why? * In an final assault on the vanitas vanitatum, observe that Hardy utilises anthropomorphisation to allow even the fish to question Man’s will in creating such ‘vaingloriousness’ – a Natural force (perhaps a personification of Nature itself?) labels the ship a vanity. What consequence does this have? This query, although appearing rhetorical, is answered by Hardy. Denoted by the use of ‘Well’, he switches to a colloquial register – this again adds to the sense of a Volta at stanza VI. Also note the sudden introduction of prominent enjambment at the end of the poem. The sense of stanza VI rolls into the VIIth, in direct opposition to the previous use of ‘poetic closure’ to end all previous stanzas – Hardy normally uses a form of punctuation. Now it’s gone. Apart from being a ‘change’ in its innate self, the enjambment aids in increasing the pace of the poem. This is highly significant. Seeing as, from this point forth, Hardy creates a ‘convergence of the twain’ within the poem itself – i.e.: he brings the two entities together (I will later explore this process in detail) from obscurity to the point of their collision – then increasing the pace at which the two entities move (which is obviously determined by the pace of the poem) must bring them together faster. This adds to the sense of movement, of fast movement and of dramatic effect. Well done, Mr. Hardy. Note some language details: â€Å"Creature of cleaving wing† is a very interesting phrase. â€Å"Cleaving† has multiple meanings, all of which are appropriate to Hardy’s imagery. Primarily, he may be imagining the ship as it ‘cleaves’ through the water, as all good ships should do. Remember, in its day the Titanic was the fastest liner afloat. â€Å"The cleaving wing† may therefore be the iron bow of the boat. Notice how Hardy is utilising additional anthropomorphisation, in referring to the ship as both a â€Å"creature† and one with â€Å"wing[s]†. The iceberg, however, remains inanimate. I doubt that there are any really deliberate poetic techniques to be synthesized from this but perhaps Hardy encourages a larger empathic response from the animate ship than from the inanimate iceberg? However, we must also acknowledge the metallic â€Å"knife-like† associations with ‘cleaving’ – like ‘cleaver’. This has a highly inanimate connotation. [Another weak point, acknowledged.] There also exists an archaic definition in the verb ‘to cleave’ – as in a Biblical usage – meaning ‘to join in matrimony’. This is of enormous interest. Hardy later plays a great deal upon the idea of the twain being marital (and even sexual) mates. Throughout the poem he refers to them with terms connotating a â€Å"confirmed relationship†. We may be â€Å"reading into† the phrase a little too deeply but it is a comment worthy of note. Perhaps Hardy is using the archaic definition of the verb to further advance his marital imagery? He is certainly no stranger to using such odd vocabulary; observe â€Å"The Darkling Thrush†! Finally, I wish to examine ‘The Immanent Will’. â€Å"Immanent† is not an archaic spelling of â€Å"imminent† – do not get confused in terms of these different words! â€Å"The Immanent Will† is somewhat comparable, in terms of a philosophical idea, to the Christian concept of the â€Å"Holy Spirit† or â€Å"Holy Ghost†. It is a spiritual, but existent, entity within every object which determines its fate or actions. Christianity has branches – notably in Catholicism – which believe in a pre-determined plan, of God’s design. In other words, we are all on a plan set out by God. The Holy Spirit helps us to achieve what God wishes; it provides inner strength and resolve. Hardy did not have an easy relationship with religion; born a Christian, he went through multiple tumultuous periods of atheistic belief. That’s probably why he hasn’t gone and just written; â€Å"God, or some deified entity, has allowed and planned for the demise of this here ship. And that’s why the iceberg, which could have been anywhere in a 3,000 mile radius of the vast Atlantic Ocean, just so happened to strike the ship. Deal with it.† So, instead, he has substituted a strictly non-religious term to his idea of Fate. Indeed, he later refers to the Classical ‘Fate’ entities to again replace any otherwise religious terminology. Remember also that Hardy is not aiming to criticise Christianity in a poem intended to raise money for the victims’ families. Thus, clear religious controversy was not a good idea. Stanzas VIII and IX Notes: â€Å"And as the smart ship grew In stature, grace and hue, In shadowy silent distance grew the iceberg too. Alien they seemed to be: No mortal eye could see The intimate welding of the later history,† Again, Hardy invites further comparison through the use of juxtaposition; he now places the two entities in a relative time scale. The use of the word ‘as’ creates this effect, as it brings almost a simile-esque comparative sense to the stanzas. We must focus on the idea of the twain ‘growing’ – as that is the image which Hardy evokes – and the way in which both are joint in the use of the same verb. The obvious mental image is one of a familial relationship; they grow simultaneously but are fatally unaware of each other. Indeed, the distance between them is made explicitly clear and further emphasized by the alliteration used with â€Å"shadowy† and â€Å"silent†. Observe, in the phrase â€Å"In stature, grace and hue†, Hardy returns to the original theme of the ship’s grandeur. He appears, in this occurrence, to be rather more commending (or perhaps simply more mournful) of the ship and its purpose. Stanza IX further dwells upon the notion of fate. Indeed, Hardy utilises some more imagery worthy of note, full of oxymorons. â€Å"The intimate welding of the later history† It takes little to see that this further advances the ideas of both the twain’s ‘marital intimacy’, of the metal-related imagery associated with the ship, but also, in the final few words, the idea of Fate. If one can know, in the present, the details of the future’s past – in other words, the near future – then surely one is saying in an oddly convoluted way that a certain action is destined to soon take place? It’s an oxymoronic (â€Å"later history† is oxymoronic in my book!) way of saying the same as before; the twain are destined to collide. Stanzas X and XI Notes: â€Å"Or sign that they were bent By paths coincident On being anon twin halves of one august event, Till the Spinner of the Years Said ‘Now!’ And each one hears, And consummation comes, and jars two hemispheres. Very little needs to be said about the action in these stanza. The Twain collide, bringing together the long wait in both metaphorical and poetic terms. Hardy’s precise choice of words and imagery is somewhat more interesting, however. For example: * â€Å"Paths coincident† does not point to a coincidence, as one might initially assume, but rather to a â€Å"co-incident† (i.e. â€Å"together†) act. The Twain are, on reflection, on a course which emulates two graphical lines, in the way that they bisect. Does this then also reflect a sense of Fated entity? Graphical lines do not change, thus their ‘collision’ is determined and sealed. * â€Å"Twin halves of one august event† reminds the reader of the action and precise existence of the collision. In the end, the act was a very physical, not philosophical one. Hardy acknowledges this, but attempts to draw out the unified nature of the Twain, in the intrinsic act of their collision. Note that the usual use of â€Å"august† to mean â€Å"awe inspiring or admiration; majestic† is not intended by Hardy here in a positive way. He merely wishes to express wonder at the grand, if tragic, culmination of two great forces. And yes, it is rather melodramatic. * Hardy at lasts then returns to his Fated theme with the phrase â€Å"The Spinner of the Years†. Reminiscent of the Classical Greek Moirai or the Roman Parcae (three old hags who would run, spin and cut the threads of life), Hardy refers to the middle of the three – the Spinner. Spinning a mortal thread has always occupied a position in mythology. Hardy utilises it to draw out a sense of fate. Fate itself conducts the affair, it seems, given that the Twain act upon the word â€Å"Now!† to converge. * Emerson Brown, scholar of medieval literature, pointed out that the poem is 33 lines long, whilst line 33 echoes the 33-year-old Christ’s last words: â€Å"consummatum est.† In any case, when â€Å"consummation comes†, Thomas Hardy sends 1,500 souls to the bottom with an obscene pun. To â€Å"come† has borne a sexual connotation since the 17th century, at least, while consummation traditionally means the fulfilment of the marriage contract by intercourse. The image of the ‘Titanic’ and the iceberg copulating is hard to take seriously – therefore we must question whether Hardy truly intends it. Nevertheless, it advances the idea of the twain existing in a marital bond. Note the sudden use of speech, in the present tense. Very dramatic. Brings the Twain together in Time for the last time!

Saturday, November 9, 2019

Civil Disobedience by Henry David

In his essay, Civil Disobedience, Henry David Thoreau introduced his audience to his personal thoughts regarding the injustice of the American government. Moreover, he sought to encourage individual action to boycott any law or institution instilled by the government that was in any way conflicting with a person’s beliefs. A true revolutionary at heart, Thoreau put his words into action by refusing to pay his poll tax for 6 years and was forced to spend the night in jail because of it.Rather than seeking reform by cooperating with the corrupt institutions of his time, he refused to become a part of them and condemned their existence. â€Å"That government is best which governs least† is the quote Thoreau incorporated to his opening sentence. In a nutshell, he was attempting to convey that considering the fact the government exists to serve the people, it should not do much to interfere with the quotidian life of those under its spectrum of power. He sees the American go vernment as an evil that only watches out for the interests of the majority and blatantly ignores those who are not part of that general consensus.He believes that a government in â€Å"which the majority rule in all cases cannot be based on justice† (Civil Disobedience, Page 24) and that is essentially what a democracy represents in his eyes. Contrary to popular belief, he states that all of the achievements that had been accredited to the government were only made possible out of the character of the American people because they embraced the change and put it into action. Slavery was another social injustice that he thought was only in place because of the oppressive nature of the American government.Another one of his purposes throughout the course of his essay is to inspire others to stand up for their values and morals regardless of general opinions. He compared the American government to a machine that when gone astray can only be stopped by the â€Å"counter-frictionà ¢â‚¬  provided by a person’s dissent. Furthermore, he justified the complete disregard for norms instilled by the government by arguing that he thinks â€Å"we should be men first and subjects afterwards† (Civil Disobedience, Page 26).He states that a democracy, although theoretically supposed to encourage reform, suppresses attempts that don’t match up to its ideals therefore making it hypocritical and untrustworthy. He backed up his statements by providing his own personal experience of getting arrested for refusing to pay poll tax. In this way he hopes to convince readers to act out against policies that they disagree with enacted by the government. Lastly, he wishes that a government arises that will not be plagued by the impurity of the one he currently a subject of.He believes that the only way a government can justly rule its subjects is â€Å"†¦until the State comes to recognize the individual as a higher and independent power, from which all its own power and authority are derived†¦Ã¢â‚¬  (Civil Disobedience, Page 348). Although Thoreau admits that democracy is a step forward from other forms of oppressive governments, it is not the final step. He believes that a â€Å"perfect and glorious State† would cherish individuality and never impose ideas on the subjects it governs.Although not plainly stated in the essay, equality is one of the many things that it is unknowingly striving for. Overall, Civil Disobedience is a critique of the wrongful practices of the US government that seeks support in achieving change by refusing to participate in its corrupt practices. Thoreau emphasizes the idea of a government that doesn’t taint the ideas and opinions of the individuals and forces them to conform to values that are not theirs.

Thursday, November 7, 2019

Normalcy and woodrow wilson essays

Normalcy and woodrow wilson essays The idealism of Woodrow Wilsons politics and the strain of World War 1 had the nation wishing for less turbulent, more normal times. While running for President in 1920, Warren G. Harding played on these desires and came up the idea of a return to normalcy. Harding said, Americas present need is not heroics but healing, not nostrums but normalcy; not revolution but restoration. (Faragher p. 669) The idea of a less complicated life, without war, union strikes, factories and feminism, was so appealing to the nation that Harding won the election by the largest margin in history to that date even though he did not actively campaign for President. The three Republican presidents of the 1920's, Warren G. Harding, Calvin Coolidge and Herbert Hoover, shared the conservative philosophy that less federal government was good for the country and that a close business- federal government relationship was good for the economy. They believed that knowledgeable businesses, encouraged by the government would act in the public interest. (Faragher p 690) The domestic policy of normalcy towards business was to leave business alone and not interfere with additional regulations. This philosophy was hard on organized labor. Union membership declined during the 1920's. During World War I, the government in an effort to provide for the war had supported unions, now during normalcy it, along with the Supreme Court, were unsympathetic toward the unions. Companies had free rein to limit union membership. This was accomplished in several ways: by calling for an open shop, where even if a worker did not belong to the union he/she would still receive the benefits of the union. This effectively discouraged new workers from joining the union. Employers also tried to gain employee loyalty and discourage union membership by offering the employees stock-options, in ...

Monday, November 4, 2019

Destination brand positioning Assignment Example | Topics and Well Written Essays - 3250 words

Destination brand positioning - Assignment Example Destination personality is helpful in building firm destination brands and creating a unique identity. According to the self-congruity theory, it is fundamental to use the target personality as a practical symbol for building strong brands (Lubbe, 2003). It further elaborates that a high match between brand and consumers personality can yield a more promising attitudes towards the brand. The emergence of the internet has tremendously helped in meeting the information need of both actual and potential customers. This is so due to its unique features such as worldwide accessibility, low cost, and increased marketing opportunities. However, it has also altered the way of destination as a product created marketed, maintained and delivered to its customers. According to Lube (2003), destination positioning is the process of establishing and maintaining a distinctive place in the market for an individual or organization product offering. In order to develop a positioning strategy, there are quite a number of procedure which an organization must follow. These includes internal analysis, market analysis, and competitor analysis. A lot of debates have been there concerning the issue of destination positioning. Therefore, it is important for service managers to identify how what their concepts are, how they should satisfy the wants of the customers in different markets amongst others. The success of global competition in the tourism industry depends on the factor conditions and the drivers of competitiveness. An econometric model is very helpful in the estimation of the destination competitiveness empirical index at a micro rank (Donald & Gammack, 2007). The survey points majorly on the measure of tourist demand for each destination and ide ntification of the factors that drive the transformation on the demand schedule in

Saturday, November 2, 2019

Current Event Report-1 Essay Example | Topics and Well Written Essays - 750 words

Current Event Report-1 - Essay Example In this paper an attempt has been made to identify the possible stakeholders and their interest in relation to a particular decision. For this purpose, the decision taken by Apple to reduce the negative impact of its supply chain and respond to the queries of the environmental groups have been analyzed. This is presented in the news article by Godelnik (2011) by the title â€Å"Apple Expands Stakeholder Engagement to Chinese Environmental Groups†. The interests of Apple Incorporation are to maintain the market image of the company and make profits. This is only possible by taking more social responsible decisions. Non Profit Organizations, NGOs, and environmental groups are working to make sure that all large and small organizations take necessary measures in order to reduce the hazardous waste and other negative impacts of its operations on the society and environment (Godelnik, 2011). Suppliers of Apple and factories in China where the part of Apple phones and other devices are assembled have their own business interests and are also one of the stakeholders associated with this decision. They are interested in maintaining their business relations with Apple and want to increase their profits and business. Lastly, the general public is concerned about the social environment and maintaining healthy conditions. Every stakeholders have certain impact on the overall decision, however some stakeholders have more strong influence on the decision in comparison to some less powerful stakeholders. In reference to this decision about reducing the negative implications of the supply chain of Apple on the social environment, the most strongest stakeholder are the environmental groups who are forcing Apple to improve its overall supply chain in order to reduce the negative impacts on the environment. Secondly, Apple is also forced to take this decision in order to maintain its image in the market and to retain

Thursday, October 31, 2019

Healthcare Law & Ethics - Advanced Directives Essay

Healthcare Law & Ethics - Advanced Directives - Essay Example Firstly, the will should be made by someone in his sound state of mind. Secondly, a living will should be specific about the duties or decisions to be made. Thirdly, a living will should be voluntary. This means that the maker of a living will should not be under duress to do so. 2. A health care proxy is a written document that permits a patient to appoint someone called an agent to make specific decisions affecting the health of such patient in the event the patient is incapable of making decisions. However, so long as the patient is in position to make decisions himself, the health care proxy will not be effective. Health care proxy should meet certain conditions. In most cases, people appointed as health care proxies are people who are closely related to the patient such as next of kin. Another condition of a health care proxy is that it can not be signed by the physician attending to the patient. In addition, the patient can issue other instructions to nullify the preexisting conditions. The common health care proxies are issued when someone is about to undergo a major medical operation. 3. Durable power of Attorney refers to general, specific as well as health care instructions or powers given to someone that will be exercised when the issuer becomes mentally incompetent. Someone can also sign a durable power of attorney form. Fundamentally, they are not different from other powers of the attorney. However, a few texts or words are added to make them durable. However, just like other powers of the attorney, they only become effective only when the issuer becomes mentally incompetent or incapacitated. Such powers may require the appointed agent to make decisions concerning matters such as how to handle bank transactions, purchasing life insurance, settling claims, buying and selling of property, management of real estates, among others. Such instruction should be make by someone in his

Tuesday, October 29, 2019

Environmental impact & modern methods of construction Essay

Environmental impact & modern methods of construction - Essay Example Project Overview The project is focused on erecting a GBP 12.5 million school building. The building will constructed by demolishing the old structures. The new infrastructure is located in a residential area which is the main concern of the project proponent. Aside from successfully raising the building, the Project Manager needs to devise strategies that will eliminate environmental hazards and other related problems. Project Participants The main proponent of the project is the government which serves as the main source of funds. The private contract shall be determined through public biddings. The private contractor is responsible for ensuring that necessary permits are obtained as well as systematic planning and execution are undertaken. The other players are the residents living adjacent to the proposed location which will likely be affected by the construction. Contractor Determination The Authority requires all interested parties to submit their initial bids which have to include contract terms, tender and construction programmes, general work details and proposed design. The Authority will establish a committee that will decide which of the bidders will move to the next phase. The second part of the process involves actual costing, detailed work scope and the comprehensive construction plan. The winning bidder will be decided based on a majority vote and is required to provide a final tender for approval. The committee established by the Authority also serves as the oversight team which will ensure that the Contractor provides high quality and sustainable work. 1.4. Pre-acquisition and Post-acquisition Survey The Contractor will be provided with the information on the site upon acquisition by the Authority. The Authority stipulates no warranties regarding the information on the property. Other surveys that need to be implemented include for asbestos, trees, arch aeological desktop assessment and geotechnical and environmental desktop assessment. The results from these surveys are not part of the contractual documentation. 1.5. Work Scope The scope involves the following aspects that needs to be considered to promote sustainable construction 1.5.1. Accessibility and Disability Discrimination The Department of Education has listed thirty eight statutory requirements for building schools in the UK. The Contractor has to include an Accessibility Plan which is an important necessity. The schools have to be designed to promote learning and facilitate the manner in which the students reach their classrooms. Another important statutory requirement is the disability equality policy. The Contractor must take into account the Disability Discrimination Act of 1995 as basis for designing the building. Classrooms and other amenities have to account for students that have physical impairments. 1.5.2. Workings Hours The hours involved in constructing the b uilding have to be in accordance with governing rules and regulations. The Project Manager stipulates the allowable time for work from Monday to Friday which is 8:00 AM to 17:00 PM and on Saturdays which is from 8:00 AM to 13:00 PM. The Project Mana

Sunday, October 27, 2019

Building The Skill To Administer Intramuscular Injections

Building The Skill To Administer Intramuscular Injections The aim of this essay is to reflect on how I have become competent in a particular clinical skill. The clinical skill I have selected is administering intramuscular (IM) injections. I will provide a rationale for choosing this skill and use appropriate literature to demonstrate my knowledge underpinning this skill. Although there are five sites for administration of IM injections, for the purpose of this essay I will discuss only two of the sites. Firstly, the dorsogluteal (DG) site as this is the site I used when giving IM injections in line with the local trust policies and procedures. Secondly I will discuss the ventrogluteal (VG) site, as recent literature has shown this site to be the safest to use when administering IM injections. I will then reflect on my learning and how I have become competent in this area. There is a need for nurses to be skilled in the administration of intramuscular injections in the learning disability field. The National Institute for Health and Clinical Excellence (NICE) (2006) suggests that when de-escalation and intensive nursing techniques have failed to calm the patient and they are at risk of harming themselves or others, then rapid tranquillisation should be used as a last resort. Although oral tranquilisation will be offered first, due to the high state of aggression, agitation or excitement the patient may be unable to give their consent. Therefore the 1983 Mental Health Act and the guidance on Consent to Treatment (DH 2002) must be followed. Consequently, rapid tranquilisation will be achieved by the administration of medication through IM injection to control severe mental and behavioural episodes and to calm the patient quickly. Greenway (2006) suggests that IM injections are generally likely to happen in association with the administering of antipsychotic medication in the form of depot injections and/or rapid tranquilisation, for managing mental illness and/or challenging behaviour for people with a learning disability. Greenway also implies that there will only be a small number of learning disability nurses that will actually use the skill of administering IM injections after they have qualified, due to a decline in depot administration. However, the Nursing and Midwifery Council (NMC) (2004) identifies that the role of the learning disability nurse is forever changing and the administration of injections will depend on the client group and the practice areas in which they work. They recognise that it is a key challenge for learning disability nurses to update their knowledge and maintain competence in a skill that they may use infrequently. Irrespective of this, the clinical procedure should be develope d and maintained in line with evidence based practice, regardless of how often it is used. The administration of IM injections is a vital component of medication management and is a common nursing intervention in clinical areas. Less pain to the patient and unnecessary complications can be avoided by the nurse being skilled in the injection technique used (Hunter 2008). The National Patient Safety Agency (NPSA) (2007) notes that the injecting of medication is complicated and patients can be put at risk. Incompetency, lack of training and varying knowledge levels of nurses were factors highlighted in errors made around injecting medicines. Adhering to the aseptic technique during preparation and administration of the injection, and inspecting the injection site for any signs of skin deterioration are vitally important to prevent infection and complications (Dougherty 2008). Alexander et al (2009) describe the correct way to give an intramuscular injection in the DG site using the Z tracking technique. Using the thumb or the side of the non-dominant hand stretch the skin taught over the site of injection maintaining the tautness during the procedure. With a darting motion, insert the needle at 90 degrees to the skin, 2-3mm of the needle should be exposed at the surface and the graduation marks on the syringe barrel must be visible throughout. Use the remaining fingers of the non-dominant hand to steady the syringe barrel, whilst using the dominant hand to pull back on the plunger to aspirate. If blood appears all equipment should be discarded and the procedure should be started again. It is safe to carry on if no blood appears. The plunger should be depressed at a rate of 1ml per 10 seconds to give the muscle fibres time to expand and accommodate the drug. After a further 10 seconds remove the needle and then release the traction on the skin. The injection site may be wiped with dry gauze if need be. A plaster can be applied if the patient requires and if they have no known allergy to latex, iodine or elastoplasts. Controversy lies around the site area chosen for administering the IM injection. Although the DG site is the traditional choice by nurses for the administration of IM injection there are risks associated with this site of injection. The DG site is situated in the upper outer quadrant of the buttock and is often landmarked by visually quartering the buttock horizontally and vertically, then repeating this action in the top right hand square. Evidence shows that the use of this site for IM injection can run the risk of injury to the sciatic nerve and the superior gluteal artery (Small 2004). Additionally it can cause skin and tissue trauma, muscle fibrosis and contracture, nerve palsy and paralysis as well as infection (Zimmerman 2010). The belief by nurses that the VG site is hard to landmark suggests reluctance on their part to change a practice they are competent in. Although once nurses have become familiar with location of the VG site and the surrounding anatomy, they will become confident in using this site (Greenway 2006). Hunter (2008) suggests to locate the VG site the nurse should place the palm of her right hand on the patients left hip (the greater trochanter), then make a v by extending the index finger to the anterior iliac spine. The injection is given in the middle of the v in the gluteus medius muscle. Administering IM injections using anatomical features leads to a more specific and correct way of carrying out the procedure. In contrast to the DG site, the VG site has no major complications associated with the administration of IM injections. Zimmerman (2010) also strongly advocates the use of the VG site. Although there appears to be a lack of current evidence for choosing the VG site rather than the DG site for rapid tranquilisation during restraint of a patient. Because of the nature of the situation during this procedure, safety for all involved has to be considered. Local policies should be utilised for specific guidance on positioning the patient safely and for use of specific holds needed to allow the VG site to be landmarked and the injection administered. The VG site can be used if the patient is prone, semi-prone or supine (Greenway 2006).However, following a literature review of damage to the sciatic nerve from IM injections, Small (2004) recommends that the VG site should be chosen over the DG site for IM injection. Zimmerman (2010) concurs with this, strongly advocating the use of the VG sit e for IM injections of more than 1ml in patients over the age of seven months. More evidence for choosing the VG site is a study carried out by Nisbet (2006) showing that the subcutaneous fat level of the DG site is significantly higher than that of the VG site. It also showed that penetration of the target muscle at the DG site was only 57 percent meaning the remainder of the injection would deposit into the subcutaneous fat leading to a deficit in the uptake of the drug. Emerson (2005) reports an increased risk of obesity in people with a learning disability. In one study 90 percent of adult females and 44 percent of adult males had fat deposits in the DG site area that were one inch deeper than the shorter IM needles would reach (Zaybak et al, 2007). The VG site has a shorter distance to the targeted muscle and is a safe alternative choice for the administration of an IM injection, Greenway (2006), Small (2004) and Zimmerman (2010) suggest it is time for professionals to rethink the site of IM injections in people with a learning disability. I will now discuss how I have become competent in carrying out this clinical skill and to do this I will use a reflective model. Reflection is a way in which nurses can bridge the theory-practice gap. The process of reflective practice allows the nurse to explore, through experience, reflection and action, areas for developing their practice and skills. It is an important part of gaining knowledge and understanding. The use of a recognised framework allows for a more structured approach when reflecting upon practice (Johns, 1995). I have decided to use Gibbs (1998) Reflective Cycle, as it provides a straight forward and structural framework and encourages a clear description of the situation, analysis of feelings, evaluation of the experience, analysis to make sense of the experience, conclusion where other options are considered and reflection upon experience to examine what the nurse would do should the situation arise again. In describing what happened in learning this skill the theory of experiential learning can also be used as a framework. The theory of experiential learning was developed by Steinaker and Bell (1979). The Experiential Taxonomy highlights 4 levels of learning that the nurse will go through in learning a new skill i.e. exposure and participation, identification, internalisation and dissemination. During exposure there is a consciousness of the event and the nurse will have observed a competent practitioner carry out the task. In this case I had an awareness of needing to be able to administer IM injections competently due to the client group involved. In my first week of placement I observed a qualified nurse administering PRN and depot IM injections several times while the nurse talked me through the procedure step by step. As she was demonstrating the procedure and talking me through it my thoughts and feeling at the time were that I would not be able to remember all the steps needed to administer the IM injection safely and I was also feeling anxious about potentially causing pain and/or injury to the patient. Participation involves the nurse becoming part of the experience. After observing the practice I participated in the drawing up of the injection and then administering it. Identification involves the nurse becoming competent in the skill. On reflection as soon as I started on placement I realised that I would have to gain as much experience as I could administering IM injections, not just the actual procedure of giving the injection but also the knowledge to underpin this skill. Internalisation occurs when the new skill becomes part of everyday routine. Several weeks into my placement I felt that I had eventually become competent in administering IM injections, my anxieties began to lessen and I started to feel more confident that I was becoming proficient in carrying out the procedure. I found that the more times I carried out the procedure the better I felt about it. Dissemination involves the nurse being able to influence others and showing others how to carry out the skill. Although this was only my second placement I feel totally competent in carrying out the task. I also feel that I have a good understanding of the underpinning knowledge involved. Therefore I feel I would be able to teach others how to do this. On reflection I do not think I would have learned this skill any other way, I have realised that initial anxieties about carrying out a new task are usual. But I will have to remember this will pass as I practice more and become more experienced. I have also realised through reflection the importance of having underpinning knowledge in relation to clinical skills and understanding why we do things rather than just simply learning how to do them. In conclusion, this assignment has explored one clinical skill in which I have gained competence. A rationale was provided in that IM injections are an important part of everyday life for the client group involved. IM injections are considered to be a routine procedure, it is a valuable and necessary skill for nurses. To provide safe practice and ensure accurate and therapeutic drug administration, the nurse should use clinical judgement when choosing the injection site, understand the relevant anatomy and physiology, as well as the principles for administering an IM injection. By using a reflective model and theory in relation to experiential learning I have discussed my own personal and professional development in terms of my knowledge and skill acquisition in this area of clinical practice.

Friday, October 25, 2019

History of Brown vs. Board Through Art :: Race Racial Segregation American History

History Through Art Brown vs. Board was a landmark case that changed America’s education forever. Some of these changes produced many opinions among the different states. One county even shut their public schools down for five years and posted signs blaming it on the Government. I am shocked that picture wasn’t in the exhibition at the Krannert Art Museum. Many of the featured artists have found their calling in capturing some aspects of the racial issue especially the equal education facet. The forms of painting and photography will remain in our world for many years and will help educate future generations on how those in our time coped with the feelings that racism brought to many of us. The exhibit in the museum stimulated my curiosity in the social realm of the decision in that courtroom. People began to see their futures differently. One painting that struck me as inspirational was Brett Cook-Dizney’s self-portrait. The colors he used were mainly bright. This usage of bright tones forced me to think about the reason he used them. Brett Cook-Dizney arranged the colors around his figure in such a way that the tones seemed to give the portrait a glow. He had many achievements that surrounded his painting that caused me to figure out why he used those bright colors; he was a bright young man. The painting had taken him three years to portray his feelings through his artistic approach. He had graduated high school in 1986, thirty years after Brown vs. Board. His work showed that there were still issues in racial equality in the school. Cook- Dizney’s self-portrait seemed to be a way to show the world how he wanted to be seen as opposed to how his teachers and peers saw him. In art he could paint himself in his true light. Cook-Dizney noticed that he had a shot at a bright future and owed much of it to the decision of Brown vs. Board. This court result offered him a chance to pursue a better education. You can see this in his work. He took his own critical approach to his self-image and made the viewer see him his way. This is an effective action for even the amateur art appreciator. After looking at this painting for a few minutes, you can feel the way he feels about the person he is and hopes to be. Brett Cook-Dizney had a couple more note-worthy paintings on display.

Thursday, October 24, 2019

How to Score A1 Grade in English Subject of Ssc

English – Study Plan Planning your study helps in making it extensive and thorough. Given below are some guidelines that may help you to score high in each section of SSC English papers. Answering questions based on the lessons in the main reader: Start by studying the questions for comprehension asked after each lesson at least a few times, which helps in grasping the important topics that can be asked in each lesson. Then take up a more detailed approach for a deeper understanding of each lesson-to understand questions better and know the necessary points to be written for each question.Make a note of the important topics-whichever can be asked as questions. Don’t depend entirely on the questions given after each lesson. Meanings: Keep a dictionary beside you while reading lessons to look up the meanings of words you are not so sure of the meaning. Also a dictionary/thesaurus gives a list of similar meaning words. Meaning of the underlined word: Knowing the different ways a word can be used and the meaning it conveys in each context helps you score marks in the ‘meaning of the underlined word’ section.Ask the teacher for the subtle differences in meanings and usages of those words. Pronunciation: Listen carefully when the teacher pronounces unfamiliar words. Listening is the way to recognize sounds in a language. This will help in recognizing similarly pronounced words and rhyming words. Spellings: While reading a lesson, observe the spellings and make note of words which may be mis-spelt. E. g. : enmity, pilgrimage, austere etc. This helps in recognizing the wrongly spelt words and correcting them. Read the exercises after each lesson also with a critical eye.Practice solving old question papers, bit banks etc and keep evaluating yourself-your strengths and areas that need more work. Rewriting sentences as directed: Practice the different sentence structures (Direct- Indirect speech, Active-passive voice, conditional clauses, parti cipial clauses, relative clauses etc). Structures taught in 8th and 9th classes also need to be revised. Passages for comprehension: Practice the passages for comprehension-the unseen passages of Paper I and the passages from the supplementary readers in Paper-II. The questions following these passages are for one mark each.So they have to be answered briefly, in a sentence or two. After reading the passage, read all the questions, before attempting to answer them. Two or more questions might seem similar. You need to understand how each question is different from another, to answer them well. Read the relevant part of the passage repeatedly to arrive at a concise, precise answer. Answering questions based on the lessons in the supplementary readers: This is the only section in English question paper that allows the students to choose the questions which they can answer the best.The questions may not be the ones that are given after each lesson in the supplementary readers. So a tho rough reading of the lessons is absolutely necessary. Scrambled sentences: The sentences in a passage are jumbled up. The order of the sentences doesn’t convey the meaning correctly. It is necessary to re-arrange the sentences logically, so that they become coherent and connect to each other. Only the letters corresponding to the sentences are to be written in the right order.Writing an argumentative passage based on the given dialogue: Understand the topic being discussed and express your views on the topic. Depending on the topic under discussion, you may argue on one or both sides. It is advisable to divide the argument into a few paragraphs-at least three. State briefly your opinion in the first paragraph. Then go on to express your views, and finally give your conclusion in another paragraph. Letter-writing: Go through the letters given in the previous SSC exams. Practice writing different letters.Understand the difference in style of writing different kinds of formal le tters. Business letters: A business letter-answering an advertisement, is different from a letter written to the Editor of a newspaper to be read by the general public. In a business letter we focus on the purpose of writing the letter-applying for a job or educational course. When you are applying for some educational course you need to tell them what attracted you to the course and why you think that course would be helpful to you.When you are applying for a job, you have to mention that your qualifications suit those required for the job. Lay emphasis on the qualities in you that you think would make you a suitable candidate for the job. Express your eagerness to impress the employer with your sincerity. Â ¤ Understand each new word introduced-the subtle differences in similar meaning words-and how they are used. Â ¤ Pay attention to the textual exercises given after each lesson. They are valuable guidelines to develop a good understanding of the language. Link every new word, to words of similar meaning you learnt earlier. Â ¤ The SSC exam tests the knowledge of the student-it includes words and usages introduced in the earlier classes as well. Â ¤ Listen and read extensively-to develop a better vocabulary. Â ¤ Use the words you have newly learnt at every opportunity-in writing letters and in writing your argument based on a dialogue. Â ¤ Understand the difference between formal and informal expressions. Know the vocabulary to be used in each context. Â ¤ Last but not the least-WRITE IN A NEAT, LEGIBLE HANDWRITING. Avoid striking off or overwriting.

Wednesday, October 23, 2019

Brand Equity Essay

Introduction In 2010, Coca-Cola has appeared at the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature, these two firms have a significant common characteristic which is the value of their brand is extremely high. However, the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the critical enduring assets to a company which can be the name, term, design, symbol or any unique feature can be used to identify business. Kapferer (2008) suggest that branding is the most important factor to service industry as its instinctive uniqueness like inseparability, heterogeneity, perishability and tangibility. Furthermore, CEO of McDonald’s claimed that the value of brand is worth than any of their facility and equipment. It indicate that importance of branding is powerful assets which every of marketing manager would have carefully develop and manage. In this paper, we explore the importance of Brand Equity and any of the associated metrics. Brand Equity is the differential effect that knowing the brand name has on customer response to the product or its marketing. America Marketing Association has given a definition of brand equity, it suggests that â€Å"The value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.† Brand equity is a critical marketing component for building a successful business which gives advantages to increase the profit of the product or services depends on the various value of the brand. Ad agency Young and Rubicm’s Brand Assest Valuator measures brand strength along four consumer perceptions which are the differentiation, knowledge, relevance and esteem. 4 strategy in brand equity Differentiation refers to the process to distinguish a product or services to your rivals. The purpose of approaching differentiation is to position your product to your potential customer which makes the product or services more attractive to a particular market, also, it can increase the competitive  advantage of the products. Successful differentiation can possibly leads the firms to the monopolistic competition which means business has occupy a specify market area. In 2007, Apple introduced the first IPhone in the market; the success differentiation of the IPhone push Apple to become a one of the most successful company in the world. Though, multiple brands has starting introduced new smart phone gradually, Apple has still occupy a mount 25-35% of the market as their successful differentiate their product against their rivals. Moreover, in order to identify the nature of the product differentiation, firms can use some of the metrics to measure. Moreover, brand knowledge, also known as Brand awareness refers to the brands popularity toward firm’s potential consumers. Kevin (1993) declared Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness is always the primary goal of advertising which include the brand recognition and recall performance. Larry and John (1992) claimed that Brand recognition refers to the capability for consumers to identify between new brand and consumer previous used brand. The primary objective isn’t to force consumer to recognise the brand names, it often means that consumers can response to a certain brand after viewing its visual packaging images. On the other hands, brand recall refers the consumer’s ability to generate and retrieve the brand in their memory. Furthermore, brand relevance refers to how consumers feel its meets their needs. Aaker (2012) suggest that the brand relevance is to differentiate or innovate new product or services that route to consumer to have a ‘must have’ feeling. Finally, brand esteem refer as how highly consumers regard and respect the brand. consumer’s response to a marketer’s brand-building activity is driven by his perception of two factors: quality and popularity, both of which vary by country and culture. Brands such as Kodak, Maruti, Pepsi, Amul and Raymonds are esteemed in the consumer’s mind, based on popularity more than quality. Therefore, those 4 factors are the most crucial element of brand equity approach, it aims to develop a valuable customer equity which means the value of the customer relationships that the bread create. 3 Level of brand Equity In order to evaluate a brand, there are three level that we can approach to  measure the states of brand. The first level refers as the firm level which measure a brand as a financial asset. It means that firm treat a brand’s value as an intangible asset. Neumeier (2006) provides an example to describe the situation. He claimed that if manager were to take the value of the firm, as derived by its market capitalization—and then subtract tangible assets and â€Å"measurable† intangible assets—the residual would be the brand equity. On the other hand, the term ‘Brand valuation modelling’ is also highly relevant to the brand equity in this level. Brand valuation models typically combine a brand equity measure with commercial metrics such as margin or economic profit. It can determine the actual value and the potential value of the brand in the future. The second level is product level refer as compare the price of the product with infamous brand. We assume that the different in price, consumers would be favourite in our brand. Firms always determine their sales price by the result of this level. The third level is the consumer level which defines as seeks to measure the awareness and brand image. Free association tests and projective techniques are commonly used to uncover the tangible and intangible attributes, attitudes, and intentions about a brand Brands with high levels of awareness and strong, favourable and unique associations are high equity brands. (Keller 1993) The 3 Brand Equity Metrics In order to identify the level of success for the brand equity, there are three metrics which can be used to measure the performance from three different aspects. Firstly, financial brand equity metrics is used to measure a brand’s profitability and it is include market share, price sensitivity, profitability, revenue etc. Roll (2009) reveals that Measure a brand’s monetary value through the various parameters of market share, price premium a brand commands, the revenue generation capabilities of a brand, the transaction value, the lifetime value of a brand and the rate at which brands sustains growth. The purpose of this measure is to allow a firm to evaluate an accurate financial value of brand equity linked to marketing metrics. Moreover, Knowledge metrics is the key driver of brand equity which refer to measure brand’s awareness and popularity via many stages of recognition, aided, unaided and top of mind recall. Similarly, the functional and emotional associations of a brand are important drivers of  brand equity. Knowledge metrics include the loyalty, retention and awareness. For example, PlayBoy is recently changing their target consumers and markets. It must be imperative to them as their recognition has decreased significant in the global market such as China. As the result, PlayBoy has suffered of a huge loss because the losing of knowledge metrics. The third metrics is Consumer Brand Equity Metrics which refer to track consumer sentiment and behaviors related to your brand to get a complete understanding of brand equity. If consumers believe in a brand, it has far more equity than a brand that consumers don’t care about or believe in. (Gunelius). In order to approach this metrics, firms has to ask questions through surveys and research that gives information of how people feel about the brand and how they make purchase decision. Firms can use those dates to track the brand equ ity to ensure it’s growing in a positive direction. The Benefit of Brand Equity Approaching brand equity is always giving a lot of advantages to the firms. I strongly suggest should use brand equity to gain the benefit shown below 1. Increase market share of the company If a firms successfully approach brand equity in the market, their product value will be excess the market expectation which will attract potential investor to invest into the company. It increase the market share at the market, moreover, it accelerate the development of new firms. Beats electronics is developed on 2008 and it has become one of the most valuable audio product manufactures in the world. As they have unique strategy to promote and differentiate their product, the value of their brand has increase 27 billion dollars in 3 years and it has been purchased by Apple on 2014. 2. Helps build Brand loyalty Brand loyalty is directly related with brand equity. Well-developed and promoted brands make product positioning efforts more effective. Brand loyalty is the consumer’s commitment to repurchase to a specific brand while  brand equity refers to the marketing effects which a product’s value increases because the branding effect. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher. For example, Apple as one of the leader sheep of the smart phone market, their unique feature and design has earned a lot of brand loyalty in the market. 3. Helps to introduce new product When Firms are trying to establish a new product in the market, it is always easier if the firms have successful brand equity as their brand is already well-known in the market. 4. Reduce promotion cost Promotion is always costly ecstatically through media channel. However, brand equity can reduce the price of the promotion as they have a solid consumer base which will promote firm’s product by word of mouth. Conclusion Brand equity is a phrase used in the marketing industry to try to obtain the benefit from the brand’s power, based on the idea that the owner of the well-known brand name can make more revenue from products or services. As consumers believe that products with famous names is better than less well-known products as another word for â€Å"brand equity† is the â€Å"brand value†. The value will have be premium when a firm realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by 4 aspects which are differentiation, knowledge, relevance and esteem. Therefore, business should approach brand equity as their primary goal as it provides a lot of advantage and it increase the marketing productivity significantly. Reference list Gunelius, S 2014,’ Brand Equity Basics – Part 1: What Is Brand Equity?’ retrieved 07 September 2014, < http://www.deakin.edu.au/students/study-support/referencing/harvard> Aaker, D 2009 Managing Brand Equity, The Free Press, New York Kohli, C& Leuthesser, L 2001,’ BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL’, retrieved 07 September 2014, < http://www.brandchannel.com/images/papers/brandequitycapitalizing.pdf> Keller, K L 1993,’Conceptualizing, Measuring, and managing Customer-Basaed Brand Equity’, Journal of Marketing, retrieved 07 September 2014, < http://www.iseg.utl.pt/aula/cad1849/conceptualizing_measuring_managing_cbbe.pdf>